Funds will also be awarded to graduate assistantship programs at 11 Texas universities including Angelo State University, with each university program given the opportunity to administer the application and selection process.
This is the first year The Cowboy Channel will be broadcasting live all 10 straight nightly rounds of competition from the biggest rodeo finals in the country.
The first-ever PBR (Professional Bull Riders) World Finals at AT&T Stadium in Arlington, Texas on Nov. 12-15, will offer fans a host of free-to-attend activities in the fan zone in Lot 4 outside the iconic stadium.