SAN ANGELO, TX — It’s 2025 and Whataburger is "giving iconic."
Back in 1950, Harmon Dobson flipped the first five-inch Whataburger in Corpus Christi, and the world’s been better (and tastier) ever since.
Fast forward 75 years, and your fave orange-and-white burger fam is throwing a "major diamond anniversary bash."
The mood? Pure nostalgia, featuring the comeback of legendary menu items that still live rent-free in our heads. First up on the Legends Menu: the Monterey Melt and the Chicken Fajita Taco.
But wait - plot twist! Whataburger is bringing you brand new bangers too - enter the Mexican Hot Chocolate Coffee and Mexican Hot Chocolate Shake, here to level up your drink game.
And Whataburger is just getting started with this celebration. Expect massive surprises for Rewards program members on the Whataburger app, sizzling merch collaborations (howdy, Wrangler®), more WhataVault menu items, epic food promos to fuel your cravings, and a live in-person experience so extra we can’t spill the details just yet.
“We love keeping things fresh at Whataburger, but sometimes the best way to celebrate is by serving up the classics,” said Whataburger President & CEO Debbie Stroud. “Our 75th anniversary is all about honoring three-quarters of a century of flavor and, more importantly, celebrating our amazing Fans who’ve been with us every step of the way. From bringing back some of the most requested menu items to launching brand-new creations, rolling out special promotions, exclusive rewards, and exciting prizes, we’re going all in for the people who love Whataburger. This year is about giving back to the folks who’ve supported us through the years—whether you’ve been a loyal Fan since 1950 or just discovered us. It’s our way of saying a big, heartfelt ‘thank you’ for 75 years of love, loyalty, and late-night drive-thrus. And trust me, the best is yet to come.”
Starting Tuesday, January 7, Whataburger is kicking off its 75th-anniversary celebrations with major main character energy.
"You begged for it on Reddit, slid into our DMs on Insta, and flooded the timeline with throwback pics of this melty icon," Whataburger stated. "Well, the people spoke, and we listened—the Monterey Melt is back, baby."
Picture this: two juicy, 100% beef patties absolutely dripping in melty Monterey Jack and American cheeses, topped with grilled onions and peppers, and finished off with its signature Jalapeño Ranch. It’s spicy, it’s meaty, it’s straight-up melty perfection. Last seen in 2022, this legend is ready to reclaim its spot in your burger-loving hearts—and your feeds. Don’t miss it.
Not to be outdone by a burger, the Chicken Fajita Taco is strutting back onto the scene to give your taste buds their main character moment. Imagine this: whole grilled chicken breast, snug in a soft flour tortilla, getting all cozy with seared onions, poblano and red peppers—basically a fiesta in every bite.
Want to level it up? Add Monterey Jack cheese, grilled jalapeños, and fresh avocado for a flavor combo so fire, it deserves its own fan club. But don’t sleep on it—these all-star tacos are here for a limited time only. The Chicken Fajita Taco is back on January 7 too. But once they’re gone, they’re ghosting the menu again.
Say hola to your new obsessions: Mexican Hot Chocolate Coffee and Mexican Hot Chocolate Shake. These aren’t just drinks—they’re a whole vibe. The coffee is the ultimate morning glow-up: warm, rich, and chocolatey with just enough cinnamon spice to wake you up and choose chaos (the good kind). And the shake? Pure dessert energy. It’s icy, creamy, and serving cinnamon-sugar magic that’s perfect for cooling down after a long day of being awesome. Whether you’re team “coffee for life” or “shake it up,” these newbies are here to make your taste buds do a happy dance.
This is just the start, and trust us—you’re gonna want to stay tuned. Starting in January, Whatastore is kicking things off with fresh monthly deals priced at $19.50—a throwback to our OG year. From exclusive merch to must-have collectibles, these monthly drops will be the ultimate score for fans looking to rep their burger love in style.
And mark your calendars for Spring 2025 because Whataburger is teaming up with a Southern-style legend for a collab that’s about to take your wardrobe to the next level: Wrangler x Whataburger. This 24-piece collection features everything from denim jackets and jeans to graphic tees and ballcaps, blending the iconic vibes of both brands. Whether you’re hitting the rodeo or just want to flex some cowboy-meets-burger energy, this collection has your name all over it. Wrangler x Whataburger will be available at select retailers nationwide and on the Whatastore, so you’ll have plenty of ways to grab these must-have pieces.
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