LAS VEGAS, NV — Last night, Wrangler and Whataburger hosted a private preview event to celebrate their upcoming 2025 collaboration at Whataburger’s location on the famous Las Vegas Strip.
Taking place during the Wrangler National Finals Rodeo (WNFR) – to which Wrangler is the title sponsor – the event was attended by rodeo athletes, along with VIP friends and fans of both brands.
With the full 24-piece collection for both men & women on display at the event, these two legendary “W’s” have come together to serve up a collaboration of hot and fresh denim jackets, vests, jeans, graphic tees and fun ballcaps.
Event attendees enjoyed a sneak preview of what is to come in Spring 2025 and were the first to take home a signature piece of collab swag. Blending legendary iconography from both brands, the collection and its campaign are sure to be a huge hit with Whataburger and Wrangler fans alike.
Guests were able to indulge in cocktails and Whataburger’s famed menu items while listening to music played by DJ Tubbz. Attendees were also able to enjoy a number of photo opp moments, try their luck at blackjack & craps, or head home with custom collab branded airbrush tattoos.
VIP guests in attendance included:
- Musician Codee Lee
- Musician Sam Ridde
- Musician Mae Estes
- Musician Gavin Adcock
- Comedian Steve Trevino


With the full 24-piece collection for both men & women on display at the event, these two legendary “W’s” have come together to serve up a collaboration of hot and fresh denim jackets, vests, jeans, graphic tees and fun ballcaps.

With the full 24-piece collection for both men & women on display at the event, these two legendary “W’s” have come together to serve up a collaboration of hot and fresh denim jackets, vests, jeans, graphic tees and fun ballcaps.

With the full 24-piece collection for both men & women on display at the event, these two legendary “W’s” have come together to serve up a collaboration of hot and fresh denim jackets, vests, jeans, graphic tees and fun ballcaps.
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