Twin Peaks Takes Back Top Slot in Alcohol Sales

After a month in second chair, Twin Peaks topped the city’s mixed beverage sales again in January, beating out its wrangling competitor Shenanigans by approximately $7,400 in gross sales.

Despite the rise in alcohol sales that pushed them ahead of last month’s primary watering hole, local Twin Peaks Vice President of Operations Brian Schrumpf says the sports bar/restaurant is primarily an eating establishment with a heavy focus on the product.

“We’re not your typical sports bar,” Schrumpf said. “That’s not we do. We don’t push that liquor. [It’s] great to be number one—everyone likes to be number one—but the truth of the matter is, as long as we’re putting out the best product we can put out and people enjoy coming here and we’re catering to everyone—the liquor sales are great, but it’s really secondary to what we’re all about.”

Schrumpf described the Twin Peaks brand as a “brand to wear”, focusing on a mountain lodge meets commercial beer theme that is reflected in not only the wooden interior design elements, but in the plaid-top-paired-with-boots uniform the girls wear.

“We’re a fun place to be for everybody,” Schrumpf said, “families as well. We are a family-oriented place, we are locally owned and operated and we are cognizant of the type of customer that we cater to.”

Twin Peaks caters to a variety of customers, Schrumpf said, ranging from the “sports-oriented, typical Alpha male” to large groups of women to a large family base.

“We are proud of the fact that we can cater to our families,” he said. “It’s fun for us to see kids from high-chair age to high school age…we’re not your typical sports bar.”

The San Angelo Twin Peaks is a locally-owned franchise that sprung up two years ago on Knickerbocker Road. As a restaurant in a small community, Schrumpf said, the goal of the management and staff is to be involved on a local level.

“With great success comes great responsibility in this case and we feel like we need to give back to the community,” he said.

As example, Schrumpf explained that the restaurant earmarks the lion’s share of its advertising and marketing dollars for local organizations that need it, such as Toys for Tots, the Central High School baseball team and the American Cancer Society.

“I’m thrilled that we’re number one,” he said. “Love to be number one in anything, it’s great. But when it comes to being number one overall, we want to be number one in the community whether we have to top liquor sales or not.”