Willie Alvarado to Perform March 14 in San Angelo

SAN ANGELO, TX — San Angelo musician, singer and songwriter Willie Alvarado has built a career around preserving the timeless sounds of Mexican Bolero Ranchera music. Inspired by legends like Jose Alfredo Jimenez and Vicente Fernandez, he brings heartfelt emotion to every performance, keeping these classic ballads alive for new generations. You have a chance to watch him live on March 14.

His love for music began early in Mexico, where he would sing “El Rey” for his father’s poker games, earning money for chicklets. That childhood passion grew into a lifelong journey, taking him to venues across Texas and beyond. Even when performing for English-speaking audiences, his music transcends language barriers, leaving a lasting impact.

Beyond traditional ranchera ballads, Alvarado has also created his own music, including his hit “Un Gran Amor.” However, his performances aren’t limited to Spanish classics—he also delivers contemporary English hits, songs that resonate with everyone and bring a fresh energy to his shows.