Blue Bell Celebrates St. Louis Expansion With 'Gooey Butter Cake Ice Cream'

BRENHAM, TX - The newest flavor from Blue Bell is a treat not only for St. Louis residents but also for everyone lucky enough to live where its products are sold. 

Gooey Butter Cake Ice Cream is in stores beginning today, March 18, the same day Blue Bell products arrive in St. Louis.

Blue Bell describes the flavor as a "cake batter ice cream combined with a luscious cream cheese swirl and rich, gooey butter cake pieces."

"Our new Gooey Butter Cake Ice Cream is as delicious as the cake made famous in St. Louis," said Carl Breed, vice president of sales and marketing for Blue Bell. "Our ice cream is a great introduction if you have not tasted a gooey butter cake. There are delicious pieces of cake in each bite. And our Cake Batter Ice Cream combined with a cream cheese swirl is, as they say, the icing on the cake."

Gooey Butter Cake is available in half-gallon and pint sizes for a limited time.

The new flavor is being released just in time to celebrate the company’s expansion to the St. Louis market. 

"Today is a special day for Blue Bell," Breed said. "We are excited to bring our products to St. Louis and the surrounding cities."