Willie Nelson to Host "Come and Toke It" on 4/20


AUSTIN, TX – While society waits for life to bounce back to normal following the coronavirus pandemic, more artists and performers are looking to online platforms in order to reach their fans.

With a special 'holiday' coming up, Willie Nelson as well as many featured artists, chefs, comedians and cannabis experts will be coming together to celebrate accordingly.

 On April 20, at 4:20 p.m, also known as  "4/20" to marijuana enthusiasts, Nelson will be hosting  "Come And Toke It," a new variety show marking the fourth installment of Luck Productions' online streaming program.

The four hour and twenty minute live stream is set to include musical performances, cooking and cocktail demonstrations, along with other "weed-centric" moments. This event is a partnership with Willie's Reserve, the Last Prisoner Project, El Silencio, and Grav. The partnership will also benefit the Last Prisoner Project.

Nelson says, "Come and toke it with me on 4/20 at 4:20, There will be music, good times, and, it's for a good cause"

Viewers in the Austin, Dallas, Los Angeles, San Francisco and New York City areas will be able to order from local cocktail delivery service Sourced Craft Cocktails. 

The stream will take place on LuckReunion.com and Twitch.

This event comes after the annual Luck Reunion festival, which typically takes place outside of Austin every March, was canceled this year due to COVID-19 restrictions. 

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