WATCH: M&M Candy Goes Woke


MCLEAN, VA – M&M announced earlier this week that their famous M&M candy characters will be going through a sort of redesign.

The famous M&M characters will be getting kind of redesign, a makeover to include more modern personalities. This is part of a global effort on Mars’ part to create a world where everyone belongs.

The colors: red, green, blue, brown, yellow, and orange will not change but the personas of the candies will.

The green M&M, which currently poses as seductive in white boots will be wearing a pair of sneakers instead.  Green is noted on the M&M’s website as enjoying being the “hype woman” for her M&M comrades. Mars wants Green to better represent confidence and empowerment as a strong female character.

The two female characters, the green and brown M&M’s, will see a change to show a more supportive relationship as they’ve often been at odds in the past.

Also going to progressive change is the orange M&M. Mars believes that the orange M&M is the most relatable to the younger generation, or Gen-Z, as they are considered the most anxious generation.

Perhaps the most famous duo of M&M’s, Red and Yellow, will also see change.

The red M&M, which has been portrayed as the leader, but has also been labeled a “bully”, will take on a more friendly approach to the other colors. Yellow, which is portrayed as dim-witted, will stay the same.

Cathryn Sleight, the Chief Growth Officer at Mars Wrigley said, “M&M’s has long been committed to creating colorful fun for all, and this purpose serves as a more concrete commitment to what we’ve always believed as a brand: that everyone has the right to enjoy moments of happiness, and fun is the most powerful way to help people feel that they belong.”

You can read more about the new attitude of the M&M crew by CLICKING HERE.

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