Giving Tuesday Benefits Nonprofits Globally

SAN ANGELO, TX – In 2012, GivingTuesday emerged with a simple yet profound premise: a day dedicated to inspiring goodwill and generosity. Over the course of a decade, this concept has blossomed into a sweeping global movement, igniting the spirits of hundreds of millions, fostering collaboration, and celebrating acts of generosity throughout the year.

Its impact spans borders, orchestrated by a network of leaders embedded in 80 countries, spearheaded by impassioned, enterprising individuals. Beyond these official national movements, GivingTuesday permeates into the fabric of societies worldwide, embraced by individuals and organizations in every corner of the globe.

Within the United States, this movement manifests through 300 community campaigns, mobilizing a myriad of nonprofits, foundations, grassroots entities, small businesses, and philanthropic souls to give back. Youth take the reins through #GivingTuesdaySpark, catalyzing change and inspiring action on a global scale.

GivingTuesday doesn't just foster goodwill; it propels a tangible increase in charitable contributions year after year, driving a surge in donation volumes, expanding its reach, and fostering significant behavioral shifts. In 2022, a staggering $3.1 billion flooded in during a 24-hour giving spree, marking a 15% rise from the previous year and a 25% surge since 2020. On November 29, 2022, a staggering 37 million adults engaged, offering gifts of time, voice, skills, goods, and financial contributions, all inspired by the movement's ethos of kindness.

At its core, GivingTuesday isn't just about giving; it's a nexus for data, learning, and innovation, fueling a global conversation about generosity. The GivingTuesday Data Commons collaborates across borders and sectors, unraveling the nuances of generosity's drivers and impacts, exploring giving patterns, and leveraging data to ignite further acts of giving worldwide. With over 300 contributing partners and 50 global data labs, this initiative stands as the most extensive philanthropic data alliance ever established.

The impact of GivingTuesday is palpable. A staggering 84% of aware individuals testify that the movement spurs them to be more giving. Studies reflect the resonance of this movement, with 52% expressing a desire to donate on this day to be part of a larger collective endeavor to spread goodness.

In times of crisis, GivingTuesday emerges as a beacon of hope. During #GivingTuesdayNow, a swift global response to the COVID-19 crisis, $503 million poured in as online donations in the U.S. alone on May 5, 2020.

The beauty of GivingTuesday lies in its versatility; it encourages acts of generosity in myriad forms. Whether it's aiding a neighbor, advocating for a cause, sharing expertise, or embracing virtual volunteer opportunities, every act of kindness, no matter how small, contributes to the collective wave of goodwill.