Win A Lifetime of Groceries From H-E-B During the Super Bowl

SAN ANGELO, TX – With the Super Bowl LIV less than a week away H-E-B is offering shoppers the opportunity to win a lifetime of groceries.

According to H-E-B, as their Super Bowl commercial rolls out between the game’s third and fourth quarters, they will open a sweepstakes that gives participants who download the new My H-E-B app an opportunity to play a fun mobile game for a random chance to win a “Texas-sized grand prize.”

“At H-E-B, we’re always looking for ways to go big and show our appreciation for our amazing customers,” said Cory Basso, H-E-B Group Vice President of Marketing and Advertising. “On TV’s biggest stage, we’re not only introducing Texans to our innovative new My H-E-B mobile app, we’re extending the opportunity to win a prize of a lifetime.”

To enter the sweepstakes, participants must:

1. Download the My H-E-B mobile app, available in the Apple App Store and on Google Play
2. Create or log into your existing H-E-B account
3. Play the game in the app

The game will ask registered users to choose ten H-E-B products that were featured in the commercial. Once ten items are correctly picked, the user will click submit to automatically be entered for a chance to win. Entrants can only enter once. H-E-B Partners and members of their immediate family and household are not eligible to win. See heb.com for official rules.

Shoppers can start playing the game when the commercial runs on Feb. 2 and people have until 11:59 p.m. on Feb. 16 to play. The winner will be notified via the email used for their H-E-B account.

The My H-E-B app launched in December and has dozens of new and improved features that make it “more convenient and simpler to shop both in-store and online while providing more ways to save.”

Customers can now create shopping lists as well as place orders for H-E-B Curbside pickup or Home Delivery. In-store shoppers can clip and redeem coupons on the app and find where items are located and browse the store with an enhanced search function.

The H-E-B Superbowl will be a 60-second spot that features Eva Longoria “crashing a Big Game party filled with several H-E-B products to tell party goers about the new My H-E-B mobile app and the exciting sweepstakes.