BRENHAM, TX - Blue Bell has officially announced it's first new flavor that will be released in 2020 is Cookie Dough Overload.
According to a release by Blue Bell, Cookie Dough Overload can be best described as a tasty vanilla ice cream with hints of brown sugar, loaded with chocolate chip cookie dough, peanut butter cookie dough, and fudge cookie dough pieces.
Joe Robertson, the executive director of advertising and marketing for Blue Bell states, “Why choose only one or two dough pieces when you can have three. Cookie dough is a popular mix-in for ice cream. We have flavors that contain the chocolate chip cookie dough and peanut butter cookie dough pieces, but this will be the first with fudge cookie dough pieces. It is a great-tasting trio!”
The new flavor will be available in half-gallon and pint sizes for a limited time only.
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