WATCH: Coors Light Launches Ad Campaign... In Your Dreams
SAN ANGELO, TX – In the video above Coors Light walks you through the newest innovation in advertisement, an ad literally in your dreams.
According to Coors Light, on Feb. 3 days before Super Bowl LV, they will be releasing an 8-hour "soundscape" that will make you dream of Coors Light, Coors Seltzer and of course "The Big Game."
"The Big Game" will be whatever you mind wants it to be, claims the company.
In the first study that Coors held, participants were given a soundscape hoping to make them dream of nature. Many of the subjects said they saw rivers, mountains, and other scenes. Others remember seeing Coors Light Seltzer.
To watch go to Coors Big Game Dream.