Free Rein Coffee Names Forrie Smith as ‘Chief Cowboy Officer’ on National Cowboy Day

SAN ANGELO, TX – Free Rein Coffee Company announced the appointment of Forrie Smith, famously known for his role as Lloyd Pierce on the hit series “Yellowstone,” as their Chief Cowboy Officer on July 27th, coinciding with National Cowboy Day.

“Renowned for his role as Lloyd Pierce in the hit series, Forrie embodies the rugged spirit and authenticity that Free Rein stands for,” information stated. “His lifelong dedication as a cowboy (not just on set, in real life too!) and passion for quality coffee makes him the perfect ambassador for the brand.” 

As Chief Cowboy Officer, Forrie will bring his “expertise and enthusiasm to Free Rein, sharing his love for the outdoors and great cowboy knowledge he’s learned growing up on a ranch in Montana.”

Forrie joins Cole Hauser, the founder of Free Rein and also known for his role as Rip in Yellowstone, to celebrate the “enduring cowboy spirit and the rich, bold flavors of the coffee.”

The cowboy duo are on set in Montana now shooting the final season of Yellowstone. 

“We are honored to have Forrie join us as Chief Cowboy Officer,” said Paul Anderson, Free Rein Co-Founder. “His work ethic and dedication to veterans align perfectly with our mission: to Serve those Who Serve and Get Up and Get After It!”