Ice Cream for Breakfast? Blue Bell's New Twist

BRENHAM, TX - Blue Bell Ice Cream is releasing a new flavor “with a twist,” a delicious cinnamon twist, the business states.

Cinnamon Twist Ice Cream arrives in stores beginning today, Jan. 22. 

Blue Bell defines the flavor as “rich, creamy ice cream with hints of brown sugar and cinnamon combined with tasty cinnamon bun dough pieces and a cinnamon icing swirl.”

“We have put a twist on a popular pastry by turning it into a great-tasting ice cream,” said Joe Robertson, executive director of advertising and marketing for Blue Bell. “The perfect cinnamon twist has a soft, almost gooey texture. The cinnamon bun dough pieces in our new Cinnamon Twist Ice Cream capture this perfectly. And the delicious cinnamon icing swirl complements the ice cream and tasty dough pieces. It is a sweet twist our fans will enjoy.”

Cinnamon Twist is available in the half-gallon and pint sizes for a limited time.