Blue Bell Releases New & Unique Flavor for National Ice Cream Month

BRENHAM – Blue Bell Ice Cream has released a brand-new flavor in honor of National Ice Cream Month!

To celebrate National Ice Cream Month, Blue Bell has taken a favorite snack and made a new flavor of ice cream, Oatmeal Cream Pie Ice Cream!

Oatmeal Cream Pie is a delicious oatmeal flavored ice cream with hints of brown sugar mixed with soft oatmeal cookies and a vanilla icing swirl.

“We have taken all of the best parts of an oatmeal cream pie and combined it with our ice cream,” said Jimmy Lawhorn, vice president, sales and marketing for Blue Bell. “You immediately taste the sweetness of the brown sugar in the ice cream, but it is subtle. Once the vanilla icing swirl hits your taste buds, you know this is going to be good. The texture and taste of the soft oatmeal cookies tie it all together. It is just like eating a homemade oatmeal cream pie, but in ice cream form.”

Oatmeal Cream Pie is available in half gallon and pint sizes while supplies last.

Blue Bell also released Strawberry Lemonade Ice Cream this summer only for a limited time. It takes delicious strawberry ice cream and swirls in a refreshing lemonade sherbet sprinkled with lemon flavored flakes.

Lawhorn said, “We are excited to have two new flavors in stores this month. Over the years we have introduced many innovative flaovfs that have become fan-favorties, like Moo-llennium Crunch, Bride’s Cake, and Cookie Two Step. The delicious combinations are endless!”