Ulta Valentine's Live Stream Shatters Viewing Records


SAN ANGELO, TX — Wednesday night’s Ulta Beauty Valentine’s Live Stream Powered by Sports Next Level was the top Facebook post in the entire state of Texas over the past 24 hours, according to analytics from Crowdtangle. The show, produced by San Angelo LIVE!, was presented over Facebook Live, YouTube Live and Twitter via Periscope simultaneously from 6 until 10 p.m. Wednesday evening. It was the third in a continuing series of live streams and this one was a gigantic hit.

Crowdtangle measures social media engagement across all media companies in the world. Among the “hot lists” Crowdtangle publishes is the Texas Local News list of overperforming posts.

Wednesday night and into Thursday morning, the Ulta Beauty Valentine’s show outperformed a mass casualty crash on I35 north of Dallas, a story in Houston about a peeping tom, a piece about the Dallas Stars expressing support for playing the National Anthem, and a piece about the NBA requiring all teams to play the National Anthem before games. The latter two stories were a rebuttal to Mark Cuban’s Dallas Mavericks where Cuban vowed to cease playing the National Anthem.

The Ulta Valentine’s show had a relative strength rating of 89.49x compared to the next story, CBS DFW’s Dallas Stars post that scored more than 20 points lower at 63.59x. The relative strength score is a number compilation of likes, comments, and shares on Facebook, and signifies very strong engagement. There were over 3700 comments alone on the live stream as it happened.

The show was watched by 13,009 people on Facebook and attracted 4,783 likes, comments and shares. The show’s distribution, a key metric for live stream shows, was 20,634 minutes watched. To put this into perspective, the average LIVE! Cover1 Texas High School Football Show averaged around 7,000 minutes viewed.

The demographics of those who watched the show on Facebook were:

Gender demographics of the Ulta Beauty Valentine's Live Stream on Feb. 10, 2021
Female 17,102.164 82.88%
Male 3,531.916 17.12%
Age Number Percent
18-24 1837.173 11.4%
25-34 6032.613 37.5%
35-44 4999.765 31.0%
45-54 4130.475 25.7%
55-64 2546.431 15.8%
65+ 1053.457 6.5%

Of the 20,634 minutes watched, Facebook traced 99 percent of those viewers coming from computers, tablets, and smartphones located in Texas.

The show, hosted by San Angelo LIVE!’s Manny Diaz and Amber Mathews, explored local San Angelo businesses and what each offered for a Valentine’s Day date.

Here is the show:

Ulta Beauty Valentine's Live Stream Powered by Sports Next Level

Among the content segments:

Ulta Beauty, the title sponsor, exhibited the women’s health and beauty products and services they offered at their location in San Angelo located inside Sunset Mall. Ulta gave away about $500 in gift baskets and health and beauty products.

The show visited Sports Next Level, a large privately-owned sporting complex, complete with a golf driving range, restaurant and bar. Sports Next Level, gave away over $300 in swag — T-shirts, gift bags, and gift certificates.

The show highlighted Christoval Vineyards, located about 20 miles south of San Angelo, and learned about the local wines made there and the events held there. One lucky viewer won a $250 lunch and wine tasting visit for four. More information on their wines can be found at the winery's website.

Tim Condon of the Angry Cactus West Texas Bar and Grill gave away a bottle of Chilean Wine with a price tag of $100 for a Valentine’s dinner and offered suggestions for a Valentine’s Day meal to complement the wine.

Glistening Beauty, Sarah O’Donnell’s salon offering fillers and skin rejuvenation, was featured in a special video segment. Check out her Facebook page here or their website.

Cynthia Diego presented her wedding and special events planning company, Besos Events, and talked about unique concepts for wedding planning. She gave away a $500 credit for her event planning services that could be used on rentals and much more.

Eggemeyer’s General Store, the popular downtown San Angelo general merchandise store, gave away a $150 cooking set, complete with a cookbook. Their unique items can be found here.

Brix Winery, located in Concho Crossing at the intersection of E. Concho Ave. and S. Oakes St. in downtown San Angelo, presented several wines that are made in the center of the city. Their giveaway of bottles of unique wine was a hit with the viewers.

James Pettit came on the show to present what was new for this year’s West Texas Bridal Showcase to be held Feb. 28 at San Angelo’s McNease Convention Center. Ticket information is here.

William Cano of Cano’s Diamonds and Coins educated viewers on how to buy the perfect diamond for an engagement. Mr. Cano gave away a 14-karat gold necklace with both rubies and diamonds, valued at over $350, along with a silver dollar and other items.

A unique experience in San Angelo is the Angelo Axe House, a gaming venue where patrons throw axes at targets. A night out throwing an axe makes the perfect Valentine’s Day date. We also went inside the axe throwing venue and showed viewers what it was like.

The all-new VIP Nail Salon gave away three $100 gift cards and we visited the nail salon to see the new improvements made since their renovation. The new VIP Nail Salon opened Feb. 6. Visit their website.

Lucky Hand Tattoo presented their new tattooing equipment and demonstrated how easy and painless it is today to get a tattoo. They also demonstrated a special plastic covering for new tattoos that kept the skin area more sterile. Their t-shirt giveaways were wildly popular.

Crystal Ibarra, who is a beautician at San Angelo’s Tilly & Mint, talked about eyelash extensions and other beauty ideas. She also presented several giveaways of eye lashes and other products and services. A video presentation took you inside Tilly & Mint.

Nicole McDuffie is a renowned chef who previously cooked at Chip and Joanna Gaines’ Magnolia Market at the Silos in Waco before moving back to San Angelo. She presented wines from Scout and Cellar and revealed she is working on opening a new restaurant concept in San Angelo. See her Facebook page here.

The set for the show was created by Chys Forbes, owner of Live Design and Print Shop, complete with a gigantic display of Valentine’s Day balloons. Live Design offers about a dozen different balloon bouquets for your Valentine in lieu of chocolate or traditional flowers. One lucky winner received a gift card for $100 worth of balloons.

Longhorn Coffee presented a giveaway of a gift basket featuring their latest coffee flavor called Texas Heat. Longhorn Coffee opened a new location on S. Oakes and now sells coffee direct to consumer there.

In all, the value of the giveaways exceeded $2,500.

The Winners:

  • Angry Cactus Bottle of Wine: Sonia Martinez
  • Besos Events $500: Michael Loflin
  • Cano’s Silver Coin Winner: Heather Jeffry
  • Cano’s 14 CT Ruby Necklace: Sarah O’Donnell
  • Tilly & Mint: Andrea Bailey, Carlos Guerrero, and Enola George
  • Angelo Axe House:
    • $100: Lori Escobar
    • Tumbler: Lori Escobar
    • Women’s Shirt winner: Vanessa Ramirez
    • Men’s Shirt Winner: Heather Whitaker
  • VIP Nails: Jessica Pond, Jessica Smith, and Brooke Mercado
  • Long Horn Coffee $200 Winner: Anita Betty
  • Christoval Vineyards: DeAna Bailey
  • Eggemeyer Winner: Karen MCCuistion
  • Live Design $100: Cassidy Valadez
  • Brix Winery (Blush Crush) Bottle: JR Cates
  • Brix Winery (Acai Moonlight) Bottle: Virginia Gatlin
  • Brix Winery (Cabernet) Bottle: Tiffany Halsell
  • $25 Crystal Ibarra: Andrea Bailey
  • Sports NL:
    • $25 Sports NL: Avery Whitehead
    • $25 Gift Card: Sandy Droll
    • $25 Gift Card: Avery Whitehead
    • Swag Bag: Shelby Behm
    • T-Shirts: Pepper Kreuger / Lindsay Nunez
  • Ulta Winner: Courtney Placke
  • (2) San Angelo LIVE! Shot Glasses: Bailey Seals
  • (2) San Angelo LIVE! Shot Glasses: Sarah Jo Lewis
  • Plated Dish/Scout and Cellar: Wine Bubbly Winner Tina Medders
  • Lucky Hand Tattoo:
    • 2 Shirts: Paula Oaks
    • 2nd Giveaway: Victoria Gomez
    • 3rd Giveaway: Mia Hinton

The Ulta Beauty Valentine’s Live Stream Powered by Sports Next Level was the third of a series of live stream events produced by the team at San Angelo LIVE! Manny Diaz was the executive producer and videographer, Amber Mathews was the cohost and led the business development efforts, Traci King coordinated the logistics of the show, and Brent Blinka (also known as “Blinkers”) was the giveaway judge. Joe Hyde served not only as a technical assistant, but also as the show’s source of historical facts and trivia about the Civil War.

The next San Angelo LIVE! Stream is titled, “Boomtown San Angelo” and will explore the business climate and economic development stories in and around San Angelo. It is set to air March 17. Title and “powered by” sponsorships are available by contacting the sales team at San Angelo LIVE! at (325) 340-1238.

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