According to the Adobe Digital Index report, one of the most comprehensive reports of its kind, released last week, today’s Cyber Monday forecast in the U.S. is expected to hit $3 billion dollars, which will make today the largest single day for online sales in history. Additionally, mobile phone purchases will drive the majority of shopping traffic for the first time at 51 percent.
Being that Cyber Monday deals started prior to today just as Black Friday deals started early, that may have something to do with this increase. Also, like Black Friday, West Texans looking for the best deals will want to get on social media.
“The best time to buy depends both on discounts and product availability,” stated the report. “Shoppers are more likely to find discounts via display ads and social media.”
This year, social media will continue to affect the sales. The report stated that each social media visit will yield $1 of revenue. Facebook revenue per visit is estimated to yield $124; Pinterest is expected to yield $.74 per visit, Twitter, $.60 per visit and Reddit, $.57 per visit.
Overall, during the year, Adobe stated that only 1 percent of products drive 65 percent of online shopping; however, that jumps to 76 percent during the holidays.
“The 1% of products that account for the majority of online sales are mostly electronic items (60%) and gift cards,” said the report.
As for mobile sales, the report indicated that IOS will drive the majority of the sales at 22 percent while Android will only drive 7 percent.
“iPhone users are 23 percent more likely to purchase than Android users,” the report noted.
Based on early indicators of social offers, top gift items include the following:
- Star Wars toys
- Barbie and American Girl dolls
- Apple Watch
- GoPro
- Fitbit
- Apple TV, Roku and Chromecast (with Apple TV leading the sales)
- iPad, Kindle and iPad Mini (iPad leads the tablet sales)
- PlayStation 4
- Minecraft and Halo 5
- Sony, LG and Samsung 4K TVs (Sony leads)
The Sales to Look for Online
For those West Texans who avoided the Thanksgiving and Black Friday crowds, there are plenty of deals to choose from whether they’re going through Amazon.com or the local stores where they frequent.
Amazon.com
Based on the list above, here are the top listings found through Amazon.com:
- Amazon Echo, $149
- All-new Fire TV with 4K Ultra HD, $74.99
- Kindle Paperwhite, $99.99
- Kindle Fire Kids Edition, $84.99
- Samsung 40-inch 1080p Smart LED TV, $317.99
Best Buy
The electronics that top CyberMonday deals at Best Buy include the following:
- Toshiba 15.6” touch screen laptop, $369.99
- Fitbit and Garmin Activity Trackers, $79.99 - $249.99
- iPad Air, save up to $50
- Samsung 65” LED 4K Ultra HD Smart TV, $1,699 (Savings of $900.99)
- Samsung 40” Class LED 1080p HDTV, $279.99
Walmart
Here are the deals to look for at Walmart:
- Xbox One Console Value Bundle w/ Bonus Controller, $299
- Microsoft Surface Pro 3 64GB Windows 8.1 Pro, $599
- Samsung 60” 4K Ultra HD, $897.99
- Apple iPad mini 2 16 GB WiFi, $199
- PlayStation 3 Unchartered: The Nathan Drake Collection Console Disc Bundle, $299
Target
For those people interested in the Star Wars toys and other deals for the kids, here is what Target has to offer:
- LEGO Star Wars First Order Special Forces Tie Fighter build, $149.99
- LEGO Star Wars First Order, $39.99
- LEGO Star Wars AAT, $24.99
- Barbie Dreamhouse w/ Free Barbie Glam Convertible, $167
- PlayStation 4 500GB bundle w/console, controller, and digital download of Star Wars Battlefront, $349.99
Why Shop Online
Based on a survey conducted, 66 percent of Americans ranked lower prices and good deals as the primary reason for shopping online during the holidays. Only 20 percent of survey respondents said product variety was the main reason for shopping online.
Whatever the reason, shoppers in the Concho Valley will be sure to get lower prices and good deals as well as product variety.
For more information about the Adobe Digital Index report, click here.
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