Business

San Angelo LIVE! Produces First TV Commercial

By Joe Hyde, Jan 9, 2014
 

San Angelo LIVE! released its first television commercial today. The 30-second spot will be broadcasted within the San Angelo DMA on Suddenlink Media in heavy rotation on cable television.

The spot was filmed and produced by Stone-Settle Advertising by Kevin Settle. Stone-Settle and Hyde Interactive, the web development shop that created San Angelo LIVE!, have a collaborative history with various web projects in the past, including SonoraBank.com.

San Angelo LIVE! has realized explosive growth in audience size since launching as a local Internet online news website and daily email on Sept. 4 of last year. The commercial is aimed at capitalizing upon that growth and capture more readers who may not realize that San Angelo LIVE! is a better alternative to consume local news than the corporate-owned and out-of-town-managed traditional media outlets.

"We want to make our non-traditional media traditional," says Joe Hyde, publisher of San Angelo LIVE!

San Angelo LIVE! is published six days per week and has a reputation for reporting more news and getting the news first.

Here's the commercial:

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Comments

Congrats on the new commercial and getting your brand out there. It's GREAT to see a competing agency to the Sub-Standard Times! You indicate you have a reputation for reporting more news? I'm not sure what you are comparing this to, but I would argue the Sub-standard times has much more to offer - albeit shoddy reporting sometimes. I know S.A.L. is still young, and limited so I hope for the best. Good luck!
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