Concrete Panel Start-Up Wins $50,000 Business Plan Competition

SAN ANGELO, TX -- (Press Release) Rock Your World Decorative Concrete has won the San Angelo Business Plan Competition and its top prize of $50,000 in cash.

Co-owned by Carl and Amy Perez, Rock Your World Decorative Concrete is a startup and distributor of decorative concrete panels made to look like stone, brick, barn wood and wood bark. The panels sport stylish and textured patterns that simulate the appearance of real stone, rock, brick or wood. The company also plans to produce interior backsplash panels.

Rock Your World was judged to have crafted the best business plan from among the 15 entrepreneurs who entered this year’s contest, which was open to local start-ups and existing businesses wishing to expand. A business plan is a comprehensive document that offers an organized view of a specific business idea. Plans should reflect the vision of a market opportunity and serve as a blueprint for developing the proposed business.

Six semi-finalists were chosen to advance in the competition. Four finalists presented their plans to the judging panel Saturday. After serious deliberations, the judges chose to award one prize.

The City of San Angelo Development Corp., which administers the half-cent sales tax for economic development, funded the $50,000 cash prize. Rock Your World will also receive in-kind rewards and may be eligible to apply for The Business Factory incubator program.

Advisers from the Angelo State University Small Business Development Center and students from the ASU College of Business aided entrants in drafting plans. The competition was coordinated by ASU’s SBDC and business college, and The City of San Angelo Development Corp.