Lone Star Brewery to Sell Beer in Special Packaging to Celebrate Texas Independence
SAN ANTONIO, TX – Lone Star Beer will introduce special cans and packaging to commemorate Texas Independence Day on March 2. The special cans and case packaging will be available in all Texas markets, Lone Star Brewing Co. announced. ‘ The packaging will feature the “Come and Take It” slogan.
This was the motto adopted by Texian irregulars during the Battle of Gonzales, which historians consider the first battle of the Texas Revolution in 1835. The cannon was originally given to settlers in Gonzales by the Mexican authorities in 1831 to use to fight the Indians. When the settlers rebelled in 1835, the Mexican Army of Texas came to take the cannon back.
Facing a small detachment of 100 Mexican Army soldiers, the Gonzales settlers were able to muster 140 militiamen to oppose them. Two women in Gonzales stitched the flag bearing the image of a cannon and the words, “Come and Take It.”
On Oct. 2, 1835, the settlers attacked the Mexican Army detachment raising the flag as they charged. The Mexicans withdrew.
The commemorative packaging is part of Lone Star Brewery’s first quarter of 2018 celebration of Texas. The brewery stated it will produce 10 million “Come and Take It” cans in 12-, 16- and 24-ounce sizes.
Other initiatives Lone Star Brewery will conduct throughout the year include:
- “Tabs and Caps for Texas” benefits the Texas Dancehall Preservation Inc. by donating $1 for every tab/cap collected to help preserve classic Texas dancehalls.
- Texas-specific charities and organizations such as Feeding Texas and Keep Texas Beautiful, among others.
- After Hurricane Harvey, the company established the Lone Star Beer Disaster Relief Fund where the company will donate $0.05 per case (up to $250,000) for every case of Lone Star and Lone Star Light sold in 2018 to directly help those local Texas communities impacted by the storm.
Lone Star Brewing Co., the makers of Lone Star Beer, "The National Beer of Texas," and Lone Star Light, has been proudly brewing beer in Texas since 1884.