San Angelo LIVE! released its first television commercial today. The 30-second spot will be broadcasted within the San Angelo DMA on Suddenlink Media in heavy rotation on cable television.
The spot was filmed and produced by Stone-Settle Advertising by Kevin Settle. Stone-Settle and Hyde Interactive, the web development shop that created San Angelo LIVE!, have a collaborative history with various web projects in the past, including SonoraBank.com.
San Angelo LIVE! has realized explosive growth in audience size since launching as a local Internet online news website and daily email on Sept. 4 of last year. The commercial is aimed at capitalizing upon that growth and capture more readers who may not realize that San Angelo LIVE! is a better alternative to consume local news than the corporate-owned and out-of-town-managed traditional media outlets.
"We want to make our non-traditional media traditional," says Joe Hyde, publisher of San Angelo LIVE!
San Angelo LIVE! is published six days per week and has a reputation for reporting more news and getting the news first.
Here's the commercial:
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